An altogether classier picnicNorwegian brand, Amundsen, like to do things just that bit better than everyone else. And so it goes with their take on the picnic blanket. They've sacked off the usual tacky plastic backing in favour of a premium waxed cotton
Norwegian brand, Amundsen, like to do things just that bit better than everyone else. And so it goes with their take on the picnic blanket. They’ve sacked off the usual tacky plastic backing in favour of a premium waxed cotton canvas that’ll last pretty much forever, while the chequered upper is a silky soft brushed cotton flannel. Inside, it’s insulated with natural Norwegian wool, and the whole thing rolls up nice and compact with convenient carry handles. Sprawl out on it for your lunch or wrap it round you as you toast yourself by the campfire.
Amundsen clothing is named after one of the greatest explorers ever to walk the Earth. No pressure there then. In fact, the companys co-founder, Jrgen Amundsen, is a relative of the legendary man himself, and the brands designs are based on classic styles from the golden age of exploration. Throw in a generous dash of 1960s Nordic ski resort chic and youve got a unique range of good-looking kit thatll get you noticed in all the right ways.
However, theres nothing old-fashioned about the way Amundsens gear performs. Ruggedly built from merino wool and waterproof triple-layer cotton, these are serious expedition-grade garments built for a Scandi outdoor culture a concept that the Norwegians call friluftsliv, or open-air life. Its the idea that time spent enjoying the freedom of the outdoors should be a core part of your life, since it enhances just about everything else. Now thats something we can all get on board with.
$25
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